Get to know sun + her

sun + her is a slow fashion love story.

Inspired by light, the power of our femininity, the sand beneath our toes and the feeling of linen on our skin, we create timeless and seasonless clothing, loungewear and accessories that are made to make you feel light and free.

Sustainability, slow-living, slow-fashion and the constant pursuit of learning how to be as eco-friendly as possible are values at the core of our brand mission. Our materials are carefully selected in person and each item is handmade to last in our small Lithuanian studio by Urte. We want to be as environmentally friendly as possible and are constantly learning and improving our process at every level of our supply chain as well as in our daily lives, together with you.

sun + her is based in Luzern and Lithuania. We are Paulina and Urte. Always feel free to connect with us, together we can create beautiful things and dedicate ourselves to loving the skin… and the clothes we’re in.

 

Our Values

  • About ourselves and about others. We understand our emotions, our mind, body and soul. We are curious about the world. We’re seeking knowledge and always want to encourage others to do the same.

  • Fast fashion is our biggest enemy. We do not produce for short-term trends, seasons or discount battles. Our consumer behaviour is conscious, sustainable and based on a deep love for our mother earth.

  • We share information. We share mistakes. We share successful moments. Every opinion is accepted and important. We want to treat everyone with respect, encouragement and support.

  • We do whatever it takes to delight our colleagues, retail partners and customers. We’re empowered to make decisions that are best for the long-term health and success of the business.

  • We all have our flaws and quirks. We accept and love each other just as we are. That's what community is for, right?

Why We Do, What We Do

To inspire women to feel loved, confident and beautiful by creating slow fashion that embraces longevity, comfort and adaptability.

Our Vision

To be a role model in a world where slow and fair fashion wins.